HI IM KENDALL
I’m a social strategist and content creator helping brands turn fast-moving trends into intentional, high-performing content.
I spend a lot of time thinking about what makes people stop scrolling.
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I’ve spent the past few years leading full-cycle social strategy across platforms like Instagram, TikTok, LinkedIn, and more, working with brands across lifestyle, luxury, and tech. From concept to creation to publishing and performance analysis, I’ve been involved in every part of the process.
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I love taking what’s happening on the internet and translating it into something that actually makes sense for a brand.
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Because not every trend is a good fit, and not every post needs to go viral to be effective.
My approach is a mix of strategy, storytelling, and instinct. I look at trends, audience behavior, and performance data, then turn that into content that feels natural, on-brand, and built to perform.
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I also care a lot about what happens behind the scenes. Not just creating good content, but building systems that make it easier to stay consistent and keep growing without burning out.
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So instead of constantly wondering what to post next, you have a clear direction, a defined voice, and a strategy you can actually stick to.
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And yes, I am very online. It is part of the job. ;)
​I love all things social. Outside of work, you can usually find me running, traveling, thrifting, or working on some kind of creative side project. I’m always looking for inspiration, whether that’s online or in real life.
WHAT I DO
I help brands show up online in a way that feels relevant, strategic, and actually engaging.
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Because here’s the thing — social media moves fast. Trends change daily. Platforms evolve constantly. And most brands are either guessing… or burning out trying to keep up.
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That’s where I come in.
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I translate internet culture into content that makes sense for your brand… so you can connect with the right audience, on the right platform, at the right time.
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From awareness → consideration → conversion, everything I create is designed to move people somewhere.
not just content. a strategy behind it.
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Anyone can post a trending audio. Very few people know how to turn that into a system.
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I create content AND I help you build a repeatable, scalable approach to showing up online.
That means:
Clear content pillars | A defined brand voice | Systems (yes, including AI) that make content easier + faster
So instead of asking “what should we post today?” you actually have a plan.
strategist
Utilizing research and trend forecasting to maximize user engagement, and improve brand awareness across both social and traditional platforms.
creator
Creator and conceptual thinker that develops entertaining and captivating content expressed across multi-channel mediums.
storyteller
Developing connections between brands and target demographic. Setting specific attainable goals, while activating the brand voice through storytelling.
