I have honestly spent half of my life on social media. Not literally, but sort of!

 

I had the unfair advantage of being born in the year 2000: the technology, and social media generation. Having downloaded my first social platform, Instagram, at the age of 12, I would say I’ve basically had 10 years of experience in the industry.

 

I watched firsthand the industry grow into what it has become today — and I AM invested. It’s a digital world. I don’t want to stand on the sidelines. I want to help direct the narrative.

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I graduated from the Savannah College of Art and Design in June 2023 with a BFA in Social Strategy and Management, and I’ve since spent the past three years working as a Social Media Creator and Strategist at Well Pleased Consulting in New York City. In this role, I’ve led full-cycle social strategy across platforms including Instagram, TikTok, LinkedIn, Pinterest, and X — owning everything from concept development and content creation to publishing and performance analysis.

 

I’ve developed and executed multi-channel campaigns for clients across lifestyle, luxury, and tech, producing original photo and video content, managing content calendars, and delivering data-driven insights to optimize performance. My work blends creative storytelling with analytics, ensuring content not only resonates but delivers measurable results.